Susana Abreu Bello had always wanted to go into business for herself. She says, “It’s in my blood. Both my father and grandfather were entrepreneurs and inspired me to think outside the box.” She knew it was only a matter of time before she too would take the plunge.
Having worked for over twenty years as a personal trainer with some of Canada’s major fitness corporations, Susana decided to seize the day and venture out on her own to pursue her dream. In the summer of 2017 she discovered a former Dunbar fitness studio was for sale and Trans4mation Health and Wellness was born.
Warm and welcoming, Susana has a magnetic personality and is quickly becoming integrated into the Dunbar community. She is getting to know other business owners and residents and has recently joined the Dunbar Village Business Association as a board member.
She is an advocate of supporting local businesses and mentions that she enjoys cross training at Elements Academy and is a big fan of Pure Integrative Pharmacy.
Susana says, “I love Dunbar. I feel like I have been here a lot longer than I have.”
Originally from Caracas, Venezuela, Susana moved to Canada as a young adult. At that time she was a professional musician and songwriter and spoke no English. She says, “I feel so grateful. I came here not having anything and learnt the language. I went to UBC when my daughter was an infant.”
When Susana created the business name Trans4mation Health and Wellness she thought incorporating the number four would make it unique and recognizable.
Subsequently, she discovered that in numerology four is much more relevant than she realized; it is connected to strength and change which is symbolic of her new business and personal life.
The word fitness is deliberately left out of the business name as Susana takes a mindful approach to training. She remarks, “People go where they feel connected.”
Susana brings impressive credentials to her one-woman operation. She holds a B.A. in Psychology. In addition she is a BCRPA Registered Supervisor of Fitness Leaders, a 200 Hour Registered Yoga Teacher and is an ACE Personal Trainer and ACE Behaviour Change Specialist.
Approaching health from a holistic perspective and providing her clients and students with the support and encouragement they need to reach their highest personal potential is important to Susana. As a health and wellness advocate, she leads by example; she exercises five or six times a week and meditates daily.
She is very proud of her client retention rate – ninety five per cent of customers from the former fitness studio have remained.
Commenting on her new business Susana says, “I feel accomplished and empowered.”
Trans4mation is a cozy space; some renovations will take place this summer including new floors that will enhance yoga classes.
What goes on at Trans4mation Health and Wellness? As the exclusive trainer, Susana instructs her clients in kettlebell and TRX classes. Susana says, “For client’s safety, in order to join the kettlebell group training, you must take two intro sessions.”
A Navy Seal invented TRX suspension training. If you have ever seen black and yellow straps hanging in a gym, that’s TRX. This full-body strength workout utilizes a person’s own body weight instead of relying on machines or dumbbells.
In addition, yoga classes are offered including flow, yin, meditative and one on one-yoga instruction. She teaches small groups with a maximum of four to six participants. Wellness workshops are in the works and Susana also plans to bring in guest speakers regularly, which will be open to the public.
Another goal is to teach wellness. Susana says, “I think people need to teach and tell their story.” Numerous ideas are percolating including holding a night of community meditation; she sees the importance of offering this to the neighbourhood.
Thriving on the freedom of owning a small business, each day when Susana puts the key in the door she feels a deep sense of satisfaction knowing that she is the master of her destiny. Watch for great things from this powerhouse entrepreneur!
Trans4mation Health and Wellness
4335 Dunbar Street
Vancouver BC V6S 2G2